“Mark Arnold is a rare and wonderful find! He uses interactive, highly creative methods to engage the participants. And Mark is so easy to work with! Whenever I suggest ideas for changing up the curriculum, he responds positively and comes up with new ideas beyond my expectations. Definitely a diamond in the credit union world!”

Angela Prestil,
Director of Learning Events,
Credit Union National Association

Topic Summaries

Below are topics in multiple fields, including marketing, technology, human resources, collections and planning. Presentations are customizable to meet specific needs and are available for various audiences including management, staff and directors.

	Complete Topic Summaries View with Adobe Acrobat Reader, Then “Save As" to your computer

Pearl Harbor or Pearl Jam? Marketing Across The Generations
Rotary phones. Touch-tone phones. Cell phones. Each generation identifies itself with unique cultural images. Consumers active in today’s marketplace can also be divided into three distinct groups: Matures, Baby Boomers and Xers. Your willingness and adaptability as an aggressive marketer will determine how successful you are in reaching and bridging these critical age ranges.

As a credit union marketing executive, Arnold gives key points on how to conduct generational marketing. This session provides:

• An overview of Matures, Baby Boomers and Generation X
• Practical ways credit unions can market to each generation
• Financial products each generation finds appealing

Top 10 Marketing Trends Every Director Should Know
Credit unions must become savvy marketing organizations to survive in the future, which means their board members must have a working knowledge of this key field.

As a marketing executive and author, Arnold provides thoughtful insights for credit unions to consider.This session examines trends including:

• Marketing and technology fields merging
• CRM will dominate
• Sales culture rules!

Note: This session can be modified for staff and managers.

Got Brand? Successful Credit Union Branding Strategies
Does your credit union have a strong brand identity? When your members see your credit union’s logo or hear the credit union’s name, does a consistent image come to mind? By giving brands distinctive qualities, brand marketers create loyalty for their products, services and credit union.

Having led his credit union through a name change process, Arnold provides practical information on what to do and not do with your credit union’s brand. This session provides:

• The lexicon of branding
• Brand benefits
• Tactics for implementing a branding program
• Brand consistency

eMerging Technologies & Mobile Marketing
IM. Live chat. Text alerts. Social networking. Viral marketing. Blogs. Podcasting. Are these emerging technology marketing trends or just the latest fads that will fade away? As the marketing and technology fields merge, marketing executives must have a firm grasp on the latest technologies and how to best use them to reach their members.

As an award winning marketing executive and author, Arnold provides thoughtful insights for credit unions to consider. This session will cover:

• Technology strategies and trends
• eMerging technologies
• Benefits & best practices
• Implementation tactics

Think Huge
In late 2002, owners of the different looking casual shoes “Crocs” sold about 1,000 pairs of shoes over one weekend. When sharing their idea with a new business partner, he had two words for them: “think huge.” Just four years later, Crocs were selling over 6 million pairs of shoes per year. How did they go from 1,000 to six million pairs: they thought huge. How do you build a successful career and life: you think huge.

As a motivational speaker, Arnold provides insights from his adventures climbing the tallest peak in the continental United States (Mt. Whitney) and running marathons. This session provides:

• Think vision
• Think passion
• Think people
• Think learning

Other Topic Summaries

• Why Y: Strategies ToReachthe Dot-Com Generation
• It Takes A Village: Community Charter Marketing
• Building A Lasting Brand—Branding for Credit Unions
• From Grunge To Noserings: How To Market To Generation X
• ¿Se Habla Español? Developing A Hispanic Marketing Strategy
• Membership Growth Recipe: Business Development & Community Relations
• Developing A Vision: Strategic Marketing & Planning
• Promotions 101
• Trading Spaces Marketing: The Look of a $25,000 Campaign for $1,000
• Media Buying or Media Madness?
• Star Wars For Your Credit Union:Technology Strategy & Planning
• Running Effective Board Meetings
• Xasperating to Xillerating: HowTo Work With Generation X
• When Employees Act Their Age: Generational Differences in the Workplace
• Jumping The Shark—Has Your Credit Union Reached Its Defining Moment?
• Excelling With E-Commerce: Electronic Marketing
• You Want Me To Do What? Communicating Your Promotions
• Stick To It—Building Loyalty With Members Through Relationship Pricing
• How To Write Great Copy: Tips for Snappy Advertising
• Show Me The Money! Practical Tips for Collections